Using a mix of quantitative and qualitative approaches, we offer a range of methods to cater to clients individual research needs, as shown below.
Eye Tracking Studies
Central Location Tests
Online Focus Groups
User Experience Blogs
In Depth Interviews
Working within the B2B and B2C sectors, we use a mix of different techniques to get closer to the consumers' perceptions of brands, their motivations for purchasing and their attitudes towards their products and services provided. We give our clients clarity and direction with the research data provided, presenting our clients an accurate insight into their consumers’ needs.
Many of our clients use our specialist research facility Seen & Sound conveniently located in the centre of Reading to conduct their research. This venue is particularly popular with our major FMCG clients when conducting clinical research on their hair and beauty care products.Read More